I’m Bastian Zimmermann, an Art Director and Designer with over ten years of experience in branding, web design, and visual storytelling. I’ve worked with agencies and as a freelancer across diverse industries — from established brands to emerging players. My work focuses on structure, visual coherence, and making every detail intentional. After my initial years in agencies, I transitioned to the corporate side, leading marketing and design for a luxury hotel group before returning to the agency world with a broader client perspective. Founding Within the Industry has allowed me to bring these experiences together — arriving within the industry in the truest sense.